Telemarketing Professional M4-20

28 februari 2024 | M4 Telemarketing


The Telemarketing Professional is responsible for maintaining and enriching the existing customer database, generating qualified leads and making appointments for our Sales Team. You are a member of the Marketing department. Working together with an international team of marketing professionals, you are the beating heart of the lead development and lead generation in the regions that are assigned to you.

Your main tools are: market intelligence on prospects, cold calling, (represent company on) events and all kinds of follow ups on marketing campaigns.

Position in organisation

Reports to

Sr Telemarketing Professional

Direct Reports


Goal of the Position

The Telemarketing Professional is be responsible for gathering relevant prospect information in our CRM system, develop relationships with relevant C-level contacts within the 6 different GRC area’s at targeted companies in order to qualify GRC opportunities in the market of today, tomorrow and in the future. The ultimate goal is to develop/nurture leads and make qualified appointments for sales at the right moment according to the (BANT) criteria.

Another responsibly is to adopt and enroll corporate campaigns to local territories in close collaboration with the Regional Marketing Manager.

Result areas
  1. Perform cold calling activities according to instruction of the regional marketing manager in order to fulfill KPIs (1st appointments) and to develop and maintain a prospect database.
  2. Adopt and localize corporate marketing campaigns to local regions in close collaboration with the marketing manager responsible for the region.
  3. Create appropriate scripts and telemarketing campaigns related to the marketing objectives and cultural requirements of the countries you are assigned to.
  4. Respond to and follow up all kinds of tasks in SFDC, like enquiries from prospects, prospects that opened certain emails, responded to a certain marketing campaign. Manage those prospects in all sales stages, actively working towards setting up first meetings for sales and to enrich the database on the required topics.
  5. Monitor and report on activities and provide relevant management information. Carrying out market research and competitor and customer surveys. Accurate forecasting of the marketing opportunities in SFDC and timely updating all information on accounts and opportunities,
  6. Keep knowledge up-to-date Attend training and to develop relevant knowledge and skills
CompentencyCompetency Description
CommunicationAbility to communicate effectively, taking into account the comprehension levels of parties to whom the communication is addressed.
Market OrientationShows that he is very well informed regarding developments in the market and that he makes effective use of his knowledge for the benefit of his own organization.
Persuasion and influenceAbility to persuade others to modify their thoughts, plans, convictions, standpoints, outlooks or behaviour in the desired direction, to win them over to his own standpoint, idea or plan.
Results-orientationAbility to direct himself and/or others towards goals, whether explicity formulated or otherwise, with a view to efficiency and effectiveness.
Planning and organizing (own work)Ability to effectively determine goals, priorities and time required, indicates courses of action and resources needed to achieve particular goals.
Education,Skills and Knowledge
  • Experience in inside sales/telemarketing with complex solutions in a multi-level environment.
  • Proven track record in generation New Business opportunities through telemarketing
  • Experience with CRM systems (Salesforce) and MS Office (Excel)
  • Understanding of the GRC market and competition
  • Experience in communication with C-Level executives and business professionals.
  • Self-starter with strong work ethic.
  • Excellent business communication skills (on the phone and in writing)
  • Fluently English and Dutch (when working in the Netherlands)
  • Fluently German and French