Purpose
Independently, under supervison of the VP marketing, manages and develops the desired on- and offline company image ensuring consistent messaging and uniformity in presentation externally and internally.
Tasks and Responsibilities
1. Measure, manage and monitor the online presence of company
Main activities
- Manage the company (corporate) websites, blog and Search Engine Positioning.
- Instruct/train the marketing team how to maintain the websites and create guidelines to align
- Create, coordinate and improve SEP programs
- Create and maintain the social media strategy with the VP of Marketing and roll out globally
- Ensure the timely implementation of proven new web technologies/systems to stay up to date/ahead with the online competition
- Monitor, measure and report on the online presence of company
- Analyse company related online behaviour, trends and results:
- Websites
- Social media platforms/blogs/communities
2. Ensure consistency in corporate communication / presence of the company brand
Main activities
- Develop, communicate and maintain the company corporate style including internal policies/guidelines and monitoring on compliance
- Create, implement and maintain (Word/PPT/email) templates to secure consistency
- Manage new collateral creation and the design of the collateral
3. Indicate areas of improvement and initiate projects to increase the level of professionalism of the marketing communication department or result in doing things cheaper, better or faster
4. (Transfer of) knowledge
Takes initiative in the development of qualities of own and of junior colleagues.
Main activities
- Attends training to keep marketing knowledge and skills up to date
- Follows future business trends and needs;
- Assists colleagues with complex activities.
Quantitative
Job Requirements
Education
Bachelor’s degree in communication, journalism or similar education.
Experience, knowledge and skills
- Over 5 years or more of experience in communication.
- Proven track record
Competences
| Compentency | Competency Description | ||
| Communication | Ability to communicate effectively, taking into account the comprehension level of parties to whom the communication is addressed. | ||
| Creativity | Comes up with original solutions for problems connected with the work. Develop new methods of work to replace existing methods, subjects what is supposed to be self-evident to discussion and opposes traditional tendencies. | ||
| Planning and organizing | Ability to effectively determine goals, priorities and time required, indicates courses of action and resources needed to achieve particular goals. | ||
| Vision | Ability to concentrate on the main outlines of the course of events, to possess an image of future developments and combine these two aspects (in an innovative manner) into long-term policy. | ||
| Quality awareness | Achieves constant quality, detects problems, and makes adjustments within permitted norms. Anticipates problems, recognizes hidden defects. |