Sr Marketing Professional M2-30

Purpose

The Senior Marketing Professional will develop the (international) marketing plan of the Company, in accordance with (international) marketing colleagues under supervision of the VP of Marketing.

Tasks and Responsibilities

Independently initiate, develop and execute all marketing activities (on and offline) according to plan and budget. Use a marketing mix of several push and pull instruments, such as direct mailings, portals and landing pages, newsletters, banners/add’s, (sponsored) events, telemarketing, etc, which you can use to realize the defined lead generation and brand awareness objectives. It will also be your responsibility to manage multiple external agencies/third parties and coach/train a junior Marketing Professional.

1.  Develop, manage and execute the regional marketing and marketing activity plans for your regions

Main activities

• Develop yearly marketing plan

2.  Manage prospects in all marketing opportunity stages, actively working towards setting up first meetings for sales

Main activities

• Initiate, implement and evaluate improvement plans to enrich/maintain the CRM database faster, better of cheaper for the assigned regions
• Coordinate the adoption and localization of corporate marketing campaigns to local regions and initiate regional marketing campaigns based on regional compelling events/local opportunities, to realize the required Qualified Information requests/Qualified Leads
• Manage, monitor and improve inside sales/telemarketing teams; create new telemarketing tactics and related campaigns to in order to systematically nurture relations and set up first appointments (Qualified Leads) for sales at the right moment in the sales cycle.

3. Indicate areas of improvement and initiate projects to increase the level of professionalism of the marketing department or result in doing things cheaper, better or faster

4. Creating, manage and monitor marketing activities, resulting in influencing/based on prospect behavior:

Main activities

• Responses from prospects/customers,
• Prospects that opened emails/click trough’s
• Website behaviour/visits

5.  Analyse, monitor and report on:

Main activities

• Market and competitor research and customer surveys
• Accurate forecasting of the marketing opportunities and Marketing KPI’s
• Marketing campaigns
• Marketing budget
• Data quality improvements

6. (Transfer of) knowledge
Takes initiative in the development of qualities of own and of junior colleagues.
Main activities

• Attends training to keep marketing knowledge and skills up to date
• Follows future business trends and needs;
• Assists colleagues with complex activities.

Quantitative

Job Requirements

Education

College degree. Nima marketing B/C

Experience, knowledge and skills

• Over 5 years of marketing experience in a B2B (preferably IT) environment
• Proven track record of managing international marketing plans and third parties (agencies, external inside sales etc.)

Competences