Marketing Professional M2-20

Laatst bijgewerkt: woensdag 12 mei 2021

Purpose

The Medior Marketing Professional  will develop the (regional) marketing plan for the assigned regions and industries, under supervision of the VP of Marketing and the responsible sales manager(s).

 

Tasks and Responsibilities

Initiate, develop and execute all marketing activities (on and offline) according to plan. Use a marketing mix of several push and pull instruments, such as direct mailings, portals and landing pages, newsletters, banners/add’s, (sponsored) events, telemarketing, etc, which you can use to realize the defined lead generation and brand awareness objectives.


1.  Develop, manage and execute the regional marketing and marketing activity plans for your regions

Main activities

 


2.  Manage prospects in all marketing opportunity stages, actively working towards setting up first meetings for sales

Main activities

 

 

3. On request manage, execute and implement corporate marketing projects that improve the marketing department in terms of working cheaper, better or faster.

 

 

4. Creating/organize, manage and monitor campaigns and events, resulting in/based on prospect behaviour:

Main activities

 

5.  Analyse, monitor and report on:

Main activities

    1. Accurate forecasting of the marketing opportunities and Marketing KPI’s
    2. Marketing campaigns
    3. Marketing budget
    4. Data quality improvements

 


5. (Transfer of) knowledge
Takes initiative in the development of qualities of own and of junior colleagues.
Main activities

 

Quantitative

 

 

Job Requirements


Education

BSc level. Nima marketing B


Experience, knowledge and skills

 

 

Competences

Compentency

 

Competency Description

Analytical Capacity

Draws distinctions between essentials and side issues and penetrates to the core of the problem. Ability to predict possible consequences of envisaged steps.

Persuasion and Influence

Ability to persuade others to modify their thoughts, plans, convictions, standpoints, outlooks or behavior in the desired direction, to win them over to his own standpoint, idea or plan.

Result orientation

Ability to direct himself and/or others towards goals, whether explicitly formulated or otherwise, with a view to efficiency and effectiveness.

Strategic and conceptual thinking

Ability to develop a clear vision for achieving goals and fulfilling needs over the medium  to long term in his own professional area of responsibility.

Initiative

Strongly oriented towards conducting business, towards initiating action of his own accord and not waiting (for others) any longer than is necessary.