Product Owner D4-20

Laatst bijgewerkt: woensdag 12 mei 2021



The Product Owner main responsibility is to organise, prioritise and assess work for the scrum team.

Product Owner responsibilities include gathering feature requests, scheduling releases and coordinating sprints. Goal is to deliver increments to the product (and new product modules) with proven customer added value and according to quality and delivery guidelines aligned with customers and partners. 

Position in organisation

Reports to

Reports to the Portfolio manager or Operational Director 

Result areas

Product requirements and backlog  

  • Incorporating feature requests into backlog and product roadmap
  • Developing user stories, defining business value and acceptance criteria
  • Grooming and prioritising backlog including getting estimates from the team
  • Align product backlog with stakeholders and partners
  • Align product backlog with end users and/or customer representation 
  • Define quality standards in usability and design (or deliver it yourself)

Sprint and release planning

  • Set sprint goals and host sprint planning sessions
  • Organise all deliverables per release, most notably release notes
  • Plan releases and upgrades
  • Ownership in customer value of the deliverables
  • Stimulate the agile way of working (together with the scrum master)

Facilitate processes

  • Be the central point of communication around the product capabilities for S&M, PS and CS. 
  • Facilitate CS and hot fix process (provide work-arounds, help in understanding)
  • Management of RFCs, streamline work-arounds
  • Give internal demo’s to stakeholders
 4  Implementation
  • Involvement in review of implementations or "issue lists"
  • Help defining standard implementations from a customer perspective ("what")

SIG proces

  • Help defining the SIG business case 
  • Ownership in SIG initiatives as product champion


Competency profile



Competency Description

Working Together/Team orientation

Willingness and capacity to collaborate with others on a common goal.


Gives direction and guidance to others in order to achieve intended goals/results.

Problem Solving Capacity

Recognises important information, makes connections between data, thinks up alternative solutions and indicates consequences.

Quality Awareness

Achieves constant quality, detects problems, and makes adjustments within permitted norms. Anticipates problems, recognises hidden defects.


Ability to make decisions by taking action or to commit himself by expressing opinions.

Expertise knowledge

Ability to give significance to information in a particular work situation, development and deepening of knowledge in sepcial field on interest and interpretation of consequences for his own organisation.


Education,Skills and Knowledge
  • Education level: Bachelor/Master in Computer Science or Media Science
  • At least 5 years of field experience.
  • Strong knowledge on Bright Answers products
  • >6 years experience in programming or product design
  • Interest in Portals, websites and apps, Usability and Design
  • Proven capability of leadership and ownership
  • To be able to work independent
  • Quality Minded
  • Open, creative and dynamic personality
  • Fluently in English, verbal and in writing, understands Dutch, verbal